Shiftup

Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.

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Value Proposition Wheel

Practice Overview

Figure out the customer’s Job To Be Done and your Unique Value Proposition by investigating pains and gains and drawing those as a wheel that will spin faster and faster.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

tag Value Proposition Wheel
tag Unique Value Proposition
tag Job to be Done
tag Voice of the Customer
tag Value Stream
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