Value Proposition Wheel

in Shiftup
tag Value Proposition Wheel
tag Unique Value Proposition
tag Job to be Done
tag Voice of the Customer
tag Value Stream

Figure out the customer’s Job To Be Done and your Unique Value Proposition by investigating pains and gains and drawing those as a wheel that will spin faster and faster.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)