Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.


Minimum Viable Product

Practice Overview

A Minimum Viable Product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort, while preferably also delivering some amount of value to a user or customer.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

tag Minimum Viable Product
tag MVP
tag New Product Development
tag Customer Value
tag Validated Learning

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