Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.


Cohort Analysis

Practice Overview

Cohort Analysis is the practice of analyzing the performance of a group of customers who share common characteristics over a specific time-period, selected from within an organization’s defined customer life-cycle.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

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