Shiftup

Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.

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Business/Market Fit

Practice Overview

Business/Market Fit is one of the objectives in the creation of new business models and innovation projects that consists of ensuring that the entire business model designed has a fit in the current market.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

tag Business
tag Business Model
tag Market
tag Product / Market Fit
tag Innovation
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