Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.


Lean Personas

Practice Overview

Lean Personas are fictional but realistic characters that represent typical users of your product. As visualized abstractions, they make it easier for you to discuss your target audience and to identify their needs.

Typically, a Lean Persona is a profile description that fits on one piece of paper, containing a photo, a name, sometimes a quote, and then a number of relevant fields with fictitious personal data showing everything that is relevant about your most typical customers.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

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