Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.


WOW Moments

Practice Overview

A Wow Moment is a moment when a customer experiences a pleasant surprise because a product or service is exceeding expectations and addressing needs thoughtfully and in unexpected ways.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

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tag User Experience
tag Unique Value Proposition

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