Product Vision

Practice
tag Product Vision
tag Vision
tag Innovation
tag Visualization
tag Product Development

A Product Vision describes the essence of an innovative product: what it aims to achieve for its users and customers. It helps people to mentally visualize what value should be delivered, as if they’re hearing a short story about a successful business in the future.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)