Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.


Product Vision

Practice Overview

A Product Vision describes the essence of an innovative product: what it aims to achieve for its users and customers. It helps people to mentally visualize what value should be delivered, as if they’re hearing a short story about a successful business in the future.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

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