Shiftup

Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.

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Value Proposition Canvas

Practice Overview

The Value Proposition Canvas is a tool which can help ensure that a product or service is positioned around what the customer values and needs.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

tag Unique Value Proposition
tag Value Proposition
tag Customer Value Proposition
tag Value Proposition Canvas
tag Value
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