Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.


Problem/Solution Fit

Practice Overview

Problem/Solution Fit is one of the objectives in the initial phases of new business models and innovation projects that consists of ensuring that a solution to be created has a fit with a problem in the market.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

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