Speed Boat Game

Practice

Although most customers have complaints, few customers are genuinely “against” you or your product. Even if they express extreme frustration, the reality is that they want to succeed when using your product. Giving them a way to express their frustration without letting a group mentality or a single person dominate the discussion is what most customers want. Speed Boat creates this relatively safe environment where customers can tell you what’s wrong.

Thank you to David Koontz who worked with Luke Hohmann to translate content to Guides and obtain his approval to add these Innovation Games to Mind Settlers. Speed Boat is from Innovation Games® which is a registered trademark of Luke Hohmann. © Copyright 2018 Conteneo, Inc.

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Facilitating the Speed Boat Game

Running the Speed Boat game with a group of customers helps you identify the set of problems that you need to address before your product fails.

Customers have complaints. And if you simply ask them to complain, they will. This may be okay, but be careful; the seemingly harmless snowflakes of a few minor problems can quickly become an avalanche of grievances from which you can never recover. It doesn’t have to be this way.

You can ask your customers what’s bothering them if you do it in a way that lets you stay in control of how complaints are stated and discussed. Using the speed boat process, you’ll find fresh new ideas for the changes you can make to address your customers’ most important concerns.

Thank you to David Koontz who worked with Luke Hohmann to translate content to Guides and obtain his approval to add these Innovation Games to Mind Settlers. Speed Boat is from Innovation Games® which is a registered trademark of Luke Hohmann. © Copyright 2018 Conteneo, Inc.

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