Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.


Journey Maps

Practice Overview

Describe the optimal customer journey and user experience with a Journey Map and discover the Moments of Truth that your customers and users experience.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

tag User Experience
tag Journey Map
tag Customer Journey
tag Service Design
tag Empathy Map

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