Shiftup

Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.

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Pains and Gains

Practice Overview

Customer pains are the things a customer hates about a job to be done. Customer gains are the inverse of pains: things that make customers excited to use a product or service.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

tag Pain
tag Gain
tag Customer Value
tag Jobs to Be Done
tag Customer Satisfaction
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