Shiftup

Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.

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Business Quilt

Practice Overview

The Business Quilt is an approach to build and understand a business model.

By starting with just one or two pieces, and gradually adding more pieces when it makes sense, you can patch together your own business model out of many different colorful topics. By using the metaphor of a quilt, we don’t squeeze your business into a black and white template. Instead, we make it a colorful work of art and craftsmanship.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

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