Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.


Jobs to Be Done

Practice Overview

Jobs to Be Done is a framework for better understanding customer unmet needs and prioritizing product ideas. It allows you to view your products and solutions in terms of the jobs customers are trying to get done.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

tag Customer
tag Customer Journey
tag Jobs to Be Done
tag User
tag User Interview

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