Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.


WTF Moments

Practice Overview

A WTF Moment is a moment when a user’s first natural reaction is WTF, often followed by negative comments about a product or service. Generally speaking, it's every moment where something so surprising or ridiculous happens that a user can only exclaim "WTF?!"

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

tag Agile User Experience
tag User Journey
tag Negative Experience
tag Problem
tag Failure

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