WTF Moments

tag Agile User Experience
tag User Journey
tag Negative Experience
tag Problem
tag Failure

A WTF Moment is a moment when a user’s first natural reaction is WTF, often followed by negative comments about a product or service. Generally speaking, it's every moment where something so surprising or ridiculous happens that a user can only exclaim "WTF?!"

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)