Shiftup

Moving Up the Innovation Funnel

Jurgen Appelo

Successful entrepreneur, Top 100 Leadership Speaker, Top 50 Management Expert, author of 4 books, junior in humility.

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Multivariate Tests

Practice Overview

A Multivariate Test is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.

(This practice is under development and is part of the book Startup, Scaleup, Screwup.)

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